Nissan, One Of The Best Global Brands For 2014.
Nissan has been named one of the world's most valuable brands for 2014, according to Interbrand, the world-leading brand consultancy.
In the Best Global Brands Study, released last Thursday by Interbrand, Nissan ranked 56, up from 65 in 2013.
The study cited the strength of Nissan's financial performance, product portfolio and leadership position in electric vehicles among the drivers of the company's brand health.
The value of the Nissan brand was estimated at £4.72 billion, an increase from last year's estimated value of nearly £3.85 billion.
In June Nissan was named one of the world's greenest brands for 2014 in Interbrand's Best Global Green Brands report.
Nissan moved up one spot to fourth overall powered by the Nissan LEAF, the world's best-selling 100% electric vehicle and making the company the global leader in Zero Emissions mobility.
"Brand power is a key indicator of the health of the Nissan business and a major driver of the company's growth," said Roel de Vries, Nissan Corporate Vice President and global head of Marketing and Brand Strategy.
"We are pleased to see a 23 percent increase in brand value from last year - nearly doubling Nissan's brand value since its inaugural appearance on the list in 2011 - and recognition as a "top" riser in the study."
The Best Global Brands study is Interbrand's annual report on the world's most valuable brands.
Interbrand's method looks at the ongoing investment and management of the brand as a business asset, taking into account financial performance, the role of brand in the purchase decision process, and the strength of the brand.
The study noted Nissan's recent launches for the Qashqai, Murano and Rogue as a demonstration of the brand's "Innovation and Excitement for Everyone" positioning.
The company's leadership in electric vehicles and investment in future mobility, like autonomous vehicles and fuel cell technology, were recognized for addressing emerging customer needs in a rapidly changing automotive market.
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Nissan Motor Corporation is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama, Japan.
Since 1999, Nissan has been part of the Renault–Nissan Alliance, a partnership between Nissan and French automaker Renault.
As of 2013, Renault holds a 43.4% voting stake in Nissan, while Nissan holds a 15% non-voting stake in Renault.
Carlos Ghosn serves as CEO of both companies.
Nissan Motor Corporation sells its cars under the Nissan, Infiniti, Datsun, and NISMO brands.
Nissan was the sixth largest automaker in the world behind Toyota, General Motors, Volkswagen Group, Hyundai Motor Group, and Ford in 2012.
Taken together, the Renault–Nissan Alliance would be the world’s fourth largest automaker. Nissan is the leading Japanese brand in China, Russia and Mexico.
An autonomous car, also known as a driverless car, driver-free car, self-driving car, or robot car is an autonomous vehicle capable of fulfilling the transportation capabilities of a traditional car.
As an autonomous vehicle, it is capable of sensing its environment and navigating without human input.
Robotic cars exist mainly as prototypes and demonstration systems.
As of 2014, the only self-driving vehicles that are commercially available are open-air shuttles for pedestrian zones that operate at 12.5 miles per hour (20.1 km/h).
Autonomous vehicles sense their surroundings with such techniques as radar, lidar, GPS, and computer vision.
Advanced control systems interpret sensory information to identify appropriate navigation paths, as well as obstacles and relevant signage.
Some autonomous vehicles update their maps based on sensory input, allowing the vehicles to keep track of their position even when conditions change or when they enter uncharted environments.
Some quasi-autonomous demonstration systems date back to the 1920s and the 1930s.
Since the 1980s, when Mercedes-Benz and Bundeswehr University Munich built a driverless car through the EUREKA Prometheus Project, significant advances have been made in both technology and legislation relevant to autonomous cars.
Numerous major companies and research organizations have developed working prototype autonomous vehicles, including Mercedes-Benz, General Motors, Continental Automotive Systems, Autoliv Inc., Bosch, Nissan, Toyota, Audi, Volvo, Vislab from University of Parma, Oxford University and Google.
In July 2013 Vislab worldpremiered BRAiVE, a vehicle that moved autonomously on a mixed traffic route open to public traffic.
As of 2013, four U.S. states have passed laws permitting autonomous cars: Nevada, Florida, California, and Michigan.
In Europe, cities in Belgium, France, Italy and the UK are planning to operate transport systems for driverless cars, and Germany, the Netherlands, and Spain have allowed testing robotic cars in traffic.
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